Let’s Cook Up A Promotion — Part #1

We can and should ensure a brighter future for classical music.  Let’s do it worldwide.  Why not?  (For background on this article see “Reader Steve Strikes Back” elsewhere on this blog.)

Here’s a quick look at our situation’s strengths and weaknesses:

Strengths:

1)   Our product is wonderful.  When people listen to classical music free of the social and emotional baggage with which it is often associated a significant percentage enjoy it.  We can attract new fans for classical music.

2)   There are lots of people who will give the support of our cause at least lip service and in some cases a great deal more support.

3)   Due to KLEF’s geographic location, we can make use of Alaska’s aura, which is a significant source of fascination all over the world.

4)   Support may be available from unexpected quarteres.  With the decrease in oil production, Alaskans are seeking alternative sources of income.  Increased visibility will assist the tourist industry which should take an active interest in this promotion.

5)   This is an ad hoc promotion.  We’re not limited by the traditions of any established arts organization or board of directors.  We’re limited only by our imagination.

6)  We have a radio station on our side.  That’s an excellent forum to build from.

Weaknesses:

1)   We have no significant budget resources, at least for the moment.  We’ll need a concept which is catchy enough to help raise money and which will find traction in the mass media and cyberspace.

2)   Any concept clever enough to achieve significant media attention will ruffle the feathers of the classical music mainstream in much the same way they looked down their noses at the YouTube Symphony.

Our strengths out-number weaknesses three to one.  Wow!  We’re rolling already.

Here’s my idea, all rights reserved:

We’ll tie into what will surely be the forthcoming public fascination with the end of the world which is said to be coming on December 21, 2012.  Mayan calendars, Nostradamus, and Edgar Cayce can all be woven into a tapestry where classical music steps forward to save the world.

http://en.wikipedia.org/wiki/2012_phenomenon

We’ll present simultaneous live performances which culminate at the moment of the solstice with live coverage on the internet and other media.  Further concerts celebrating our success in saving the world would follow.  There are ample opportunities for product tie-ins, travel bargains, and positive exposure for Alaska and classical music devotees.  We’ll sell Alaskan and Alaskan products for the businesses wise enough to sponsor us.

And here’s the best part:

This all comes with a money back guarantee!  That’s right; if we should somehow fail to save the world we’ll refund everyone’s money.

I can see it now:  “KLEF Saves The World”(c).  Coming December 21, 2012.

There’s no time to loose.  The forces of darkness have a head start of nearly one hundred years.

Are you with me?

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